It seems that sales and marketing are always on each other’s backs about something. This tension is so common, it’s starting to seem a bit…cliché. Sales wants more qualified leads at a lower price. Marketing wants sales to follow up on the leads they generate. Why can’t everyone get along? Typically this animosity comes from a [...]
A healthy workplace is really important to staying productive and taking your output to the next level. A DIY stand up desk can help boost your productivity, increase your energy, and even help you live longer! Turns out that sitting down all day is just plain bad for you: “A 2010 study by the American Cancer Society [...]
Responsive web design is an industry term that’s been bandied about and touted by designers, developers, salesmen, shoot, even myself and the GuavaBox crew talk about it all the time.
The phrase responsive web design is self-explanatory enough to give you a rough idea of what it means, but it doesn’t explain everything you ought to know. Responsive design, sometimes referred to as mobile web design, is a broad term used to describe a set of characteristics and functional traits of your website.
In this blog post, I want to help you in three specific ways…
The life of a business owner can be a hectic one. They’re consistently juggling tasks, deadlines, and decisions. They manage these commitments and more in an effort to keep their company on the cutting edge and to keep their customers delighted. In an effort to ease some of the burden, here are 5 ways an inbound marketing agency can help make [...]
Let’s face it: when it comes to using the Internet and social media, the typical customer of a manufacturer isn’t the most active online community member. Even I have wrestled with the question of how to engage people who are likely working in the field as maintenance managers, or coding a fine-tuned CNC mill all day. We all know that social media is being touted as the greatest thing since modern plumbing, but can social media for manufacturers really make a difference?
The answer is yes, but it needs to be done right.
Three-year old visual media platform Pinterest has exploded onto the social media stage and gained traction with about 50 million users. The increasing popularity and prevalence of Pinterest may have you asking, “Should I use Pinterest for my business?”
It isn’t any secret that social media can be a powerful for growing a business and connecting with prospects. The big secret has been outlining a way to make this dream a reality. Business owners and CEOs have been left to wonder if the money they are spending on social media marketing will ever generate [...]
Where does the conversation with a prospective buyer begin? Is it when a salesman picks up the phone or drops by for a visit? Is it the first time they come to your website from a Google search? Is it when they receive a recommendation from a Twitter follower?
The current answer is all of the above. With the Internet, there is no telling how someone is going to come across your name.
The power of conversation is amazing. Conversation is essential for relationships, and they’re key to driving business. Today with mobile email and social media apps on our iPhones, we have more tools to facilitate conversation than ever before. Using inbound marketing, we also have the opportunity to start more conversations by exchanging value-adding content for a prospect’s [...]
Owning a business is a lot of work. There are 1,000,000 things calling for your attention and you don’t have time to devote 100% attention to any of them. One area of your business that you simply can’t ignore, no matter what industry you’re in, is your website. Here are some eye popping statistics that [...]