"How often should you send email marketing campaigns? "What is the right email marketing frequency?" "When should I send emails?" Sales managers and marketing folks search for these answers on …
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Content marketing has been a popular buzzword over the last five years, but more recently the term context marketing has been bandied about, leaving many asking questions like: What is context …
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According to the State of Inbound Marketing Report, the cost-per-lead of inbound leads are 61% lower than outbound leads. Businesses are recognizing this trend and reallocating resources towards …
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If you have ever been unlucky enough to interact with a marketer, you may have gotten the pitch about developing buyer personas. First - I'm sorry. Marketers can be obnoxious. Second - I believe …
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It's no secret that it takes helpful content to rank well in Google. It's also not a secret that having more helpful content is better than having less. Don't believe me? Watch this insightful video …
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Did you know that 78% of B2B marketers haven't established any kind of lead scoring ? [source] If "everyone else" is ignoring it, then why should you be doing it? Why Use Lead Scoring? Lead …
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