It takes a lot of energy to develop a detailed content calendar and execute regularly.
Studies show that companies who blog 15 or more times per month see 5x more traffic than companies who don’t blog. If done correctly, you’ve put a lot of thought into each one of these posts and they truly add value to your readers.
When you put in all of this work to create awesome blog content, it’s important to think of the best ways to get the most mileage out of the content you create across a variety of mediums.
Here are the top 7 ways to repurpose your blog content online.
Create a downloadable offer
Downloadable offers are a great way to generate leads through your website. Take your existing blog posts and re-purpose them into an in-depth eBook or whitepaper that covers a broader topic than your single posts set out to do.
Be sure to put this offer behind some kind of form if you want to generate leads, though.
Publish a slideshare presentation
Take the points of your post and turn it into a to-the-point powerpoint. Upload that to Slideshare and voila! You have an interactive version of your post that can be embedded on your site and others.
Incorporate posts into the sales process
If you have sales people, I can guarantee that they have a long list of the questions they are asked every day. Talk with them about those questions and equip them with blog posts that concisely answer them.
Once your sales team has those posts, encourage them to share the link with prospects throughout the sales process. This will help you to further align sales and marketing, and will ultimately lead to better-educated prospects.
Help others to re-post your content
Always be looking for people who are willing to re-share or curate industry content on their own blog. As long as you wait a few weeks after the post first went live on your site and have the other person make an attribution back to the original post, we’ve seen nothing but great results.
Just don’t be spammy.
Host a Google Hangout on Air
Visual media is incredibly impactful. That’s why I love Hangouts on Air so much. Invite people from across your industry to participate in discussions about your recent blog post and embed it in your post. Also encourage your guest to share the video as well. Just be sure to end the meeting with a call to action!
Share posts via email
Email is a great way to get content in front of people where they already spend their time. There are two really great ways to re-purpose your content with email: Blog subscriptions and lead nurturing.
Blog Subscriptions – When someone subscribes to your blog, you get permission to start sending blog posts as you share them. This is a great opportunity to maximize the readership of your post.
Lead Nurturing – work your best blog posts into your next lead nurturing campaign. Sharing blog articles is great because it isn’t as much of a hard sell to your prospects as pushing content offers.
Share via social media
Google + is Google’s social network, and it has been shown to be very helpful when it comes to getting found. If you aren’t already sharing on Google Plus, what time is better than now to get started?
Facebook is a great place to share content with your fans. Depending on your industry, this may be a good or bad network for you to invest in. With an engaged fan-base, Facebook can be extremely powerful.
LinkedIn Groups allow you to target specific groups of people with your content. If you are in a particularly niche or specialized industry this can be exceptionally valuable. Be careful not to spam. Moderators are always on the look-out for people who mindlessly share content.
Make sure the context is right and be sure to get involved in conversations to build relationships.
Twitter is a great place to share content. We recommend following the 10-4-1 rule: Share other people’s content 10 times, your blog posts 4 times, and a landing page of yours 1 time for every message you post.
Make the most of your posts
If you are spending hours on content creation every week, why not take some time to increase the reach and potential of your articles? It may just be the investment that brings in your next qualified lead.