GuavaBox is a growth agency that helps B2B companies scale by building internal alignment, powerful strategy, focus on the highest-impact activity, and the infrastructure for disciplined execution.
Who We Help
Like most businesses, we’re capable of helping a lot of folks. We’ve spent a lot of time building websites and inbound marketing campaigns for SMB’s and non-profits in the technology, manufacturing, professional services, construction, and healthcare spaces.
From that experience, we’ve learned who benefits most from working with us and developed our “ideal-client” profile.
If at least 4 of the following bullet points fit your organization, you might be a good fit:
- B2B SaaS or technology company
- Existing internal marketing team
- High-quality product or service (product-market fit — in SaaS, often represented by relatively low churn and high NPS)
- Willing to invest in marketing, not just sales (often overlaps with an existing marketing team, but not always)
- Internal champion for improving the current growth strategy (likely you if you’re reading this!)
Initially, we were hesitant to publish our ideal-client profile — the natural fear is that by publicly sharing who you help most, you turn away those who don’t fit that ideal profile, but could’ve still received help and been profitable clients.
That’s a valid concern, but our primary concern is quality of fit, not quantity of clients.
This is what positioning with courage is all about. If you deliver high-quality work for high-quality people in ideal-fit organizations, you’ve nailed the first building block for success.
The GuavaBox Story
Andrew Dymski and Gray MacKenzie became close friends long before GuavaBox.
As roommates, teammates, classmates, and fraternity brothers, they built a relationship that paid enormous dividends when they started GuavaBox out of their dorm room as college seniors.
College Lacrosse Teammates Turned Business Partners
As teammates on the Grove City College lacrosse team, Andrew and Gray invested heavily in marketing the lacrosse program and working to gain national recognition. They built the team’s first website, established a strong social media presence, produced high-quality video and blog content, and began garnering local and league-wide attention.
The organizational marketing efforts off the field coincided with on-field success and the Wolverines received their first-ever at-large bid to the MCLA D-II National Championships in 2010.
The marketing success of the lacrosse team, combined with college coursework on Internet entrepreneurship and content marketing, prompted thoughts of a business venture; could the same principles that grew Grove City Lacrosse from “nobody” to “recognized national contender” in 18 months apply to businesses as well?
Validated The Business First
Before spending a lot of time, energy, and money on a detailed business plan, building the perfect website, finding an office space, or ordering business cards, we took our idea to potential customers. When we found we able to close multiple content strategy, social media, and web development deals right away, and our clients were thrilled with the results, we knew we’d validated the business idea.
Then Launched The Company
We went through the rigmarole of officially launching GuavaBox in early 2011, and operated from campus until May. From the beginning, we agreed that, even if the business didn’t work, the knowledge gained from the experience would be well worth the start-up costs of resources, time, and money.
Fortunately, GuavaBox did work and eventually led us to our second startup (SaaS), our third (specialized training), and countless incredible opportunities and experiences.
Today, we’ve transitioned from being primarily a tactical implementation agency to a strategic partner for our clients. Rather than skimping on strategy and focusing on implementation, we want to work together to build the best strategy, and then empower and augment your team to drive scalable results.
Interested in working with us? Reach out and let us know!