The highlight in the marketing news this week was the big announcement from LinkedIn. They have opened up access to their new company page design to all brands! Have you set up your new page yet? Check out the GuavaBox LinkedIn page to take a look at the changes. We have also rounded up some of the top stories from around the inbound marketing world, just for you.
What is Marketing Automation?
Ok — a little bit of self-promotion here, but we find that many people who we come into contact with don’t quite know what marketing automation is all about. In this post, we dig into marketing automation in a way that is easy to understand and digest.
7 Reasons Why Blogging is Failing to Generate Leads For So Many Marketing Agencies
Marcus from The Sales Lion takes an in-depth look at why so many agencies are failing to generate leads with their blogging efforts. Content is the fuel in your lead generation strategy, but it is much less effective if it is diluted and poor quality. Marcus brings great tips that will help anyone to improve the quality of his/her content and generate more leads by blogging.
New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
LinkedIn made major changes to their business pages this year, and the new design is no rolled out to all businesses. It’s important to note that unlike Facebook’s timeline, this change is automatically applied, so you probably want to put together a banner as soon as possible.
This article by HubSpot not only announces the big change, but also shows you 5 great examples of well-designed LinkedIn business pages.
Humanizing your Marketing Campaign with Humor
Humor can play a huge role in a carefully calculated marketing campaign. If used correctly, it can open your target customers up faster than many other textbook methods.
This week, Impact posted a great blog article about how to effectively incorporate humor into your next blog campaign. Head over and check it out!
How Inbound Marketing is Improving Marketing’s Bad Reputation
It’s no secret that marketing doesn’t always sit well with those who are being marketed to. While a good marketer is usually marketing to the right people, the problem lies in the fact that they aren’t marketing at the right time.
Kuno Creative published a post this week about how inbound marketing is improving marketing’s bad reputation – and we can’t help but to agree.