Three-year old visual media platform Pinterest has exploded onto the social media stage and gained traction with about 50 million users. The increasing popularity and prevalence of Pinterest may have you asking, “Should I use Pinterest for my business?“
As an owner or marketer, you know that engaging with your target audience on their turf is imperative.
You probably don’t expect every lead to call you, email you, come to your office, or visit your website. Instead, you recognize that you often have to reach out – visit their office, make the first call, or initiate contact in a context where they are comfortable.
The same principle applies online – you have to find your audience where they already spend time. Often, that happens in a community built around a social media platform like Facebook, LinkedIn, Twitter. Could that community be Pinterest?
You need to choose the communities where your investment will provide the most effective return. Pinterest is the best place for some businesses, but could be the worst possible option for others.
Let’s look at a couple of recent Pinterest performance numbers and then figure out whether the platform makes sense as a business tool for your specific organization.
Some quick Pinterest statistics:
- Pinterest has over 48.7 million users as of April 2013. (Tweet this stat)
- Pinterest users spend an average of 14.2 minutes per visit. (Tweet this stat)
- 70% of brand engagement on Pinterest is user-generated. (Tweet this stat)
Infographic: Should I Use Pinterest For My Business?
The folks over at Intuit put together the following Infographic to help you decide whether Pinterest makes sense for your business. Check it out, and while you’re at it, feel free to check out GuavaBox on Pinterest!
If you need any help deciding whether to use Pinterest, or if you need a hand setting up your account, get in touch and we’ll help you out!
If you’d like to learn more about Pinterest, or other social media platforms, and how they fit into the big picture of driving qualified traffic, converting leads, and closing sales using inbound marketing, then you should download this free guide that we’ve put together to help you learn and grow your business right away!