“I’m sold!” You’ve heard those words and felt the thrill of closing the sale; you’ve been there. Your business has a great product, and every time you get in front of a prospect, they wind up buying something.
Why? Because you’re charismatic, you’ve got presence, you believe in your solution, you effectively communicate how your product solves your prospect’s pain, and you give them a clear call-to-action: “buy from me.”
By the time you ask them to exchange their hard-earned dollars for your proposed solution, they realize that they’d be losing out if they said no.
You’ve proven value, you’ve introduced a win-win, and you’ve earned their trust. You’ve qualified, converted, and closed. Now it’s time to deliver, but that’s not an issue – that’s what you do best.
Do you understand what happens in this (hopefully familiar) scenario? You’ve created a relationship and walked your prospect through a sales process that shows that you get it. You understand their need, you proved your expertise, you educated, you built trust, you demonstrated value, and the result is a closed sale, plus two happy campers (we hope!).
This personal method of selling is highly effective, because it doesn’t skip the sales process. In the pursuit of efficiency and revenue growth, however, too many organizations begin to skimp on the sales process and ultimately shoot themselves in the foot.
Here’s a pivotal question for organizations in today’s dynamic, digitally-driven, business environment: “how do we leverage technology (websites, social media, email marketing, search engine optimization, etc.) to complement and automate our sales process and grow our sales potential?”
It’s tough to compete without investing in online marketing; you’re handicapping your business if you refuse to engage with your target market in their natural environment. But how do you engage, build trust, implement a sales process, and drive real results using the Internet?
What Are Your Online Goals?
It all starts with goal definition. What are you trying to accomplish?
If your goal is simply to drive traffic to your site, then you need to examine the techniques and implement the tactics that will get visitors to your pages. Look into search engine optimization (SEO), start blogging for business, jump into social media marketing to direct people back to your site, participate in email marketing campaigns, and develop a keyword strategy that earns you the clicks and visits you desire. You’ll start seeing viewership begin to scale upwards very quickly.
Driving traffic to your site is the primary goal of SEO firms. They get paid to help you rank for keywords and direct traffic to your site. While there are plenty of scammers, there are many quality SEO agencies that provide true value and have highly successful track records.
But why draw visitors if you can’t capture leads and close sales as a result?
Boosting your website traffic is just one piece of the puzzle. You also need to design and develop your website to convert traffic to leads. Capture information, trade value, and begin nurturing those leads, educating, and guiding them through your sales process. Clear calls-to-action (CTA’s) provide an easy-to-follow user flow, and helps your visitors learn what they need to know to make a decision about your product or service.
Converting leads to customers and tracking all the data along the way are other pieces of the puzzle. It’s definitely not simple, but it’s worth it when you start growing sales and reducing costs as a result of your marketing automation efforts.
It’s not as simple as just SEO. Search engine optimization is a big piece of the puzzle, but it’s not enough on its own. An inbound marketing firm, like GuavaBox, can help you learn the other components of successful online marketing, and can also provide support, partnership, and accountability along the way. Again, it’s not easy, but it’s worth it!
Invest in a holistic approach, invest in inbound marketing.