An often overlooked truth of inbound marketing is that it is far easier to increase your visit-to-lead ratio than it is to increase your website traffic. If you’re able to increase your visit-to-lead ratio from 1% to 3%, it can have a serious impact on your marketing ROI and keep the sales funnel full.
In this post I have curated some butt-kicking resources to help make your life easier as a marketer. Each of these resources comes from a brand that is walking the walk. Check out the excerpts below and click through for the full articles. Happy conversions 🙂
The most important factor in creating an attractive call-to-action is offering content that is relevant to your customer’s needs.
You wouldn’t offer a free air conditioning consultation to an eskimo, or a steakhouse coupon to a vegetarian, so make sure to do some research beforehand. It’s important to learn who is visiting your webpage in order to cater your call-to-action to their specific needs, or lack thereof.
The good news is you don’t need them to make a big impact on your marketing — often, a smaller tweak can work wonders. And one of the smallest changes you can implement with the biggest splash is call-to-action (CTA) revamps. On our own CTAs, we’ve seen small changes yield 30% increase in conversion … which is no chump change.
So if you only have a few minutes in your week to optimize your conversion rates, souping up your out-of-date and gnarly looking calls-to-action is the way to go. To be sure you aren’t forgetting any crucial components of CTAs, be sure to follow along with the checklist below.
If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them.In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies!
Grab HubSpot’s introductory guide to learn everything you need to know about calls-to-action, from their creation and placement to their optimization and measurement.
After reading this 42-page ebook, you will learn:
- How to pick the right calls-to-action
- How to create a call-to-action (both copy & design)
- Where to place calls-to-action
- How to optimize your call-to-action
- Who is doing it right and who is doing it wrong
The active word in this article is “Test.” The point of optimization is to find out what works best in your particular case and on your specific target audience. Since all products, offers, and companies are different – just like the motivations of potential customers are going to be different – there really is no “one size fits all” solution that works every time.
So use the tips in this article as inspiration – but make sure to test what works best on your landing page.
Calls to action are integral in creating a link between your content and conversion. They should be core to your content marketing strategy and exist in different forms throughout your site, as well as across its external properties, such as social media accounts.
You’ve likely examined the different ways you can incorporate best practices for calls to action within your site, but did you know that every single piece of content you publish can — and should — contain a call to action?
Without bombarding your audience with “Buy Nows!” and “Click Heres!” you can easily capture attention, drive action, engage audiences, and keep them coming back for more.
Creating a call to action to your marketing message that leads to real value in the eye’s of your target persona is the one simple step you can take to begin increasing marketing ROI.
Sounds crazy simple, right? Well then why aren’t more people following it?!
Creating clear calls to action that direct toward valuable content incentives your audience to take action. The action you as a marketer need them to take is a simple information exchange. Their voluntary offering of their contact information in exchange for a piece of content that will make their lives easier.
Just like with any business, location is one of the most important factors. You should test adding CTAs above the fold, below the fold and anywhere else you think makes sense.
I tested the call-to-action placement on NeilPatel.com and found that placement had a big impact on the conversion rate. I tried adding one above the fold, but it didn’t perform as well as placing it right below the fold.
The key is to make your call to action appropriate for the channel you’re publishing in, so people are led through the sales funnel without ever feeling that they’re “being sold.”
To help make it clear, let’s look at sample calls to action in social media, content, emails, ads and landing pages, so you have a good framework for crafting appropriate and effective calls to action that improve your bottom-line results…
So should we all run out and start turning our buttons red?
The short answer is maybe. What these test show is that buttons that stick out from the rest of a website’s design are the buttons that are going to convert the best. If there is a red themed website with a bunch of red buttons all over the place, they’re most likely not going great conversion rates.
Creating stellar calls to action is only one element of a strong inbound marketing strategy. Download The B2B Marketing Checklist bellow to learn how you can capture the power of inbound marketing for your organization!