The best technology in the world is likely the one that you never notice. Steve Jobs once said "Design is not just what it looks and feels like. Design is how it works." When you think about your …
3 Steps to Master HubSpot Lead Scoring and Create a Personalized Experience
Delivering a personalized experience to your leads is one of HubSpot's greatest perks. Every lead approaches a buying decision from a different angle. HubSpot helps you maximize results by creating …
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Website Personalization 101: Planning a HubSpot COS Redesign
We just launched a major HubSpot COS redesign for a client here in the Pittsburgh area. They have been doing inbound marketing for a long time, but needed something fresh. They wanted their online …
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5 Inexcusable Signs You’re Not Maximizing Your HubSpot Portal
Nothing beats that new software smell. The long research process is over, you finally get those login credentials into your hands, and drive the portal off the lot (so to speak). You're on top …
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Create a Manufacturing Marketing Plan that Actually Works
Manufacturing in America has been hit hard over the past few years. The ugly combination of cheap offshore competition, the economic recession, and government regulation has had a crippling …
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No Tricks, Just Treats: How to Create a Spook-Free Experience for Your Prospects
Nothing sends shivers up the spine of your prospects faster than the feeling that they're being tricked. Treats are much more their thing. They're the independent type and prefer to do their own …