It takes a lot of time to create a truly phenomenal blog post. You carefully craft headlines and pour your soul into producing the best, most helpful content possible.
But you also know that studies show that the more quality content you publish to your blog, the better.
The last thing that you want to happen is to pour tons of time and effort into several posts a week, only to have them flushed off of your blog page, never to be seen again.
Of course, every post helps you get found in search, but is there a way to maximize the impact of every blog post?
In the face of this challenge, we’ve found the 6 best ways to maximize the lifetime value of a blog post in 2014.
1. Re-purpose as downloadable content
If you have created a how to or step-by-step guide blog post on your website, consider creating a downloadable PDF guide or checklist.
You see, people are always looking for ways to be more productive. For your readers, being able to download a printable document is incredibly helpful.
The big benefit here is that you can promote the blog content across your site, and you can even leverage the content to generate leads by requesting some basic information from them in order to download a copy.
2. Create a slideshare presentation
Another great way to re-purpose your blog content is to create a powerpoint presentation and upload it to slideshare where you can optimize it for relevant keywords.
This is a great way to promote your content in a different medium, and it gives you the opportunity for your content to be found more easily.
3. Submit past articles to websites who may want to re-post
Start by looking for popular blogs in your industry and look into their guest blogging guidelines.
Some worthwhile blogs may be willing to re-post your article with an attribution that specifies where it was originally posted and when. This is not only great for getting backlinks to your website, but you also have the opportunity to engage with an entirely new audience. In this case, the bigger (and mor authoritative) the website, the better.
Advanced tip: Work with the partner website to include a call to action at the bottom of your post to a content offer on your site. If you can pull this off, you’ll likely see some leads referred from that post.
4. Host a Google Hangout On-Air
Hosting a Google Hangout On-Air is an incredible way to share your content in a new way with your readers. If you’re not familiar, these hangouts allow you to host live videos, save them as YouTube videos, and continue to share them after the event is over.
The result: you can interact with your reader base both live and in the future.
5. Re-share your content regularly
Re-sharing relevant content is a great way to make sure that you get the most mileage out of your blog posts. Sales and marketing can both learn to share powerful content on a regular basis.
From a sales perspective, helpful blog posts are a great way to address commonly asked questions or to keep prospects engaged.
From a marketing standpoint, re-sharing content on twitter is a great way to stay active and helpful.
6. Always be linking back to your blog posts
People love interacting with content in a way that allows them to dive further into specific topics or ideas. As you write your content, keep your previous posts in mind and take any opportunity you can to link back to those posts. This keeps your content to the point, but also gives the reader opportunity to learn more about a given topic.
How do you increase the mileage of your posts?
We would love to learn how you make the most of your blog content; leave a comment below this post with your favorite way to take your content the extra mile.