Burts quest for the perfect potato chip started over 15 years ago with just a single fryer and bags of enthusiasm. Today, Burts creates hand crafted potato chips made from the finest and freshest …
Repurpose Existing Sales Materials As Online Lead Generation Magnets
When you are looking to make substantial improvements to any process, you have two options for doing so. The first is to stimulate change from the outside, the other is to make improvements …
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How to Build an Online Marketing Plan that Targets B2B Decision Makers
It's not uncommon for B2B marketers to feel a bit...lost when they are looking to develop their online marketing plan. Creating the best content targeted at the right people (decision-makers) is no …
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3 Ways Industrial Manufacturers Can Use Social Media Effectively
"How can I use social media effectively in marketing my company?" This is one of the first questions I am often faced with when first talking with the CEO of a manufacturing company. Typically the …
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How to Use Buyer Personas to Improve Your Content Marketing
Having a pretty website is the bee's knees. It feels fantastic. But 3, 6, 9 months down the road, will it feel as good? A lot of times when I'm talking with business owners, they tell me that the …
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Inbound Marketing for B2B Industrial Companies
Search Engine Optimization is often touted by SEO agencies, and marketers, as the solution for your online failings. “Not seeing the sales you’d like or the volume of leads you need? SEO is the …
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