Whether you’re working in sales, business development, or management, your sales numbers are critical to business growth.
The single biggest factor in an organization’s ability to scale is the ability to grow revenue.
The 8 businesses profiled here have discovered the secret to fast-paced sales growth.
Learn from their growth, evaluate their tactics, and apply the right principles to grow your own sales performance.
1. Industrial Training International (ITI) Doubles Revenue
Even with an industry-leading product, the sales team at Industrial Training International was having a tough time getting in front of the right people.
Earning the attention and trust of senior-level management at Fortune 500 companies was a significant obstacle to growth.
By honing in on buyer personas and changing their marketing and sales model, ITI was able to flip the table on their typical sales cycle and start closing more sales.
The results: 42% increase in net income year-over-year since 2009, and a 2x increase in average revenue growth rate.
2. Weed Pro Grows Revenue by 230%
Pay-per-click (PPC) advertising was the predominant online marketing strategy until the end of 2011 for Weed Pro Lawn Care.
By committing to a change in their sales and business model, Weed Pro was able to grow revenue by more than 2x.
According to Director of Marketing Shaun Kanary, the company grew traffic by 185%, but was able to even outpace that with revenue growth in a one-year timeframe by implementing inbound marketing and marketing automation software called HubSpot.
3. Select International Value of Sales Opportunities up 416%
For the effort that Select International’s marketing department was putting into generating high-quality leads for their sales team, the results weren’t enough.
They simple weren’t able to produce enough high-quality leads to close sales and achieve business goals.
Everything started to change in 2011. Select International implemented a system to start driving more qualified leads through their website, and then used marketing automation to personalize their lead nurturing.
It all started with a mindset shift and a new system. And it resulted in a 194% increase in leads from their website, and a 101% increase in revenue from those leads.
4. 100% Sales Jump for Global Plastic Sheeting
After a website redesign, Global Plastic Sheeting still had no way to effectively drive traffic.
They were struggling to close sales and were losing out to better-established competitors. Coupled with an economic downturn, things looked bleak for the company.
After making the dive into a new way of doing marketing and business, the results were astounding. According to Nana Hinsley, GPS’ Director of Marketing, “It’s nothing less than a miracle what we have been able to achieve…”
5. Memphis Invest Achieves 260% Revenue Growth
One of the biggest struggles for Memphis Invest, a premier real estate investment firm in Tennessee, was connecting marketing investment with success.
With virtually no marketing strategy, they had no way to determine ROI on any investment they made – online or offline.
In 2009, co-owner Chris Clothier recognized that marketing was essential to closing more sales and growing the business, and he finally made the jump.
He worked hard to establish his company as a thought leader and build a predictable system for growth. The results speak for themselves.
They now rank in the top 3 search engines results for over 30 keywords, and have almost tripled revenue.
6. Tenon Tours Grows Leads by 504% and Sales by 129%
Tenon Tours was spending on PPC ads, but the cost to convert was too expensive for their business model.
On top of that, they couldn’t track the return at all on other marketing activities and investments.
With no data to rely on, there was no way to manage the system, improve, and scale for long-term growth.
Managing Director Katie Fleming recognized the need to drive website traffic, increase overall leads, and identify the lead sources that produced the highest ROI.
In 2010 they implemented a system that closed more sales and achieved all three of those goals.
7. 204% Increase In Closed Online Customers for Sobieski Services
An HVAC and plumbing company that has expanded to over 300 employees, Sobieski Services struggled with a lack of integrated marketing strategy.
Their SEO consultant was telling them one thing, while one-dimensional analytics, siloed marketing tools, and a hard-to-use content management system (CMS) that ran their website were pulling them in other directions.
They finally began implementing an integrated system that allowed them to attract visitors, convert leads, and begin closing more sales.
The results: They were able to cut PPC spending by 33%, while simultaneously increasing online revenue by 125%.
8. $50,000 Generated by a Single CTA for Sinclair HVAC
A family business that started in 1979, Sinclair HVAC had a website that was simply a brochure. They generated close to zero leads from their site, and were spending close to $7,000/month just on yellow page ads.
With a non-existent growth trajectory, they stepped back and reevaluated their investments.
They started generating leads from their website, expanding into social media, using marketing analytics to determine where to spend, and as a result, they started closing more sales.
They increased website traffic by 400%, had a 25% conversion rate on a high-performing landing page, and were easily able to track $50,000 from a single call-to-action (CTA).
These 8 companies are clearly a step ahead of their competition. They are closing more sales than ever, and there’s a consistent pattern to their success. It’s time for you to get the insider secrets and start closing more sales immediately.