Lead nurturing, a form of marketing automation, is a central component of the inbound marketing methodology. Sending out automated emails to your leads and customers is essential to help nurture them through your sales funnel.
This week, Hubspot published a great post sharing 12 suggested automated email workflows you should be running as part of your inbound marketing campaign.
Publishing blog content and creating content marketing offers are core practices for marketers trying to generate more leads online. This raises the question, is any content worth posting to your site?
Kuno Creative’s team takes a straight forward look at the importance of sharing smart content that helps to refine your business image.
Google has come out with some fresh data that offers a great look into what elements of a mobile site design are important for users. This study found that 67% of users are more likely to purchase a product or service from a mobile-friendly site. If this isn’t a wake up call to companies running a website that is not optimized for mobile viewing, I don’t know what would wake them up.
Hubspot dug into the report and pulled out some great stats that can help you when evaluating your mobile site or preparing to convert to a mobile-friendly layout.
Creating content that connects needs to start with a clear understanding of who your reader is, and what things they want from your content. This starts by creating clear marketing personas and then creating content for them.
Innovating with content creation can be challenging. Rob Yoegel of Monetate shares that it is important for marketers to view their entire organization as part of their content team. Limiting content creation to the marketing department is a recipe for failure.
It is widely accepted that email marketing is still one of the most effective marketing activities. Checking email is often one of the first things people do in the morning and the last thing they do before going to bed. Doing email marketing and having success with your email marketing are two distinct things. There are tons of factors in play, but timing and measuring are two critical componets of successful email marketing campaigns.
The Impact Branding and Design team digs into email marketing by sharing an excerpt from one of their eBooks. Check out what they suggest regarding the best time to send your emails and the most important success metrics.