Everyone in sales shares one thing in common. It doesn’t matter what industry, product, or even personality type. All sales people want a list of qualified leads. It doesn’t even have to be a long list, just a list of people who actually want to talk with them.
One way you can create a real list for your sales team is through inbound marketing. There are a ton of moving parts that go into an inbound marketing campaign, but an inbound marketing agency can be a crucial asset to your company as you make the transition.
Here are four reasons to start working with an inbound marketing agency today:
1. Understand a proven methodology
An inbound marketing agency helps clients understand and implement the inbound marketing methodology. This goes beyond just a theory, it is a proven and profitable approach to marketing.
According to Hubspot’s 2012 State of Inbound Marketing Report, inbound marketing activities generate leads with 61% less expensively than traditional marketing channels such as TV, radio, billboards, or direct mail.
Agencies live out the practice of this methodology and have a well rounded understanding of the activities that drive traffic, leads, and sales to your business.
2. Structure to execute your strategy
When you’re just getting started with inbound marketing, it can be overwhelming. There are so many working parts that it seems easier to just sit still. As you know, sitting still won’t help grow your business. What you need is a partner to help you get going in the process.
Your gameplan if often the deciding difference between success and failure.
An inbound marketing agency works with you to create a clear plan to achieve your business goals. This strategy provides accountabiltiy for your staff and the agency. It also provides benchmarks and due dates to make sure everyone stays on track.
3. Mastery of necessary tools
A winning agency is going to be able to do more than just talk about optimizing blog post titles, telling your story on Twitter, and lead nurturing strategies that will bring more qualified leads. They also possess a mastery of the tools necessary to make it reality. There should be no time wasted looking for the right tool with just the right features.
An agency gives you a competitive advantage with their detailed understanding of top marketing automation software, like Hubspot. They know how to leverage a platform like WordPress in a way that optimizes your website for search results and user experience. They will know the best tools to use to schedule social media updates.
Each of these elements allows you and your team to keep focused on your core business.
4. Invested in your success
When you bring in consultants to advise your business, there is the lingering question of whether they are there to truly help or just to get paid.
Working with an inbound marketing agency is different, because their success is dependent on your success and they walk the course with you.
If they don’t help you grow your business and unlock new revenue streams, you won’t be able to afford to keep them onboard.
The more successful your business becomes, the more success the inbound marketing agency experiences.
The Bottom Line
Achieving tangible returns with traditional outbound marketing is becoming more and more challenging and expensive. Inbound marketing, especially for B2B organizations, is proven to be far cheaper in terms of cost per lead, and it’s marketing that people actually enjoy because it adds value.
If you want to create a successful and sustainable business model, inbound marketing should be capturing your attention.
You can’t afford to keep waiting on a broken model to fix itself, but making the move to better marketing isn’t easy either. It takes thought, hard work, and perseverance.
You can do it yourself, but choosing the right inbound marketing agency can make your life much easier, dramatically improve your results, and provide the resources to help you achieve your aggressive sales and revenue targets.