Meta Descriptions are simply the preview snippet of the page content displayed in search results by most search engines. Here's an example: …
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If You Can’t Measure It, You Can’t Improve It
Management thinker Peter Drucker is often quoted as saying that "you can't manage what you can't measure." Drucker means that you can't know whether or not you are successful unless success is …
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OptinSkin Review: Convert WordPress Website Visitors into Leads
Attracting qualified traffic to a website is a lot of work. It involves a keyword strategy, pages optimized for search engines, a smart social media game plan, and more. If your goal is to create a …
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GuavaBox Custom WordPress Installation Breakdown
So You're Telling Me To Use WordPress... If you work with GuavaBox to develop or redesign your website (or yours is one of over 60 million other websites), you're using WordPress to power your …
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Increase Website Conversion with Color Testing
In the world of web design everyone has their favorite button color that they believe is the best for conversion. You will often hear that red is the be-all-end-all color of choice for calls to …
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3 Ways to Get Started with Mobile Marketing
Every year, marketing 'gurus' of the day profess the greatness of the next big thing. Sometimes they're right, sometimes they're wrong. While I can't tell you with absolute certainty that mobile …
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