If you want to create good list of inbound marketing content ideas, you need to think about your reader. As a marketer, you do this by creating buyer personas. To make use of this post, it will be …
Inbound Marketing Campaign Planning Done Right: Work Smarter, Not Harder
When we talk with companies, the number one challenge they face when trying to implement inbound marketing on their own is the volume of content that needs to be created. Not just any content will do. …
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How to Make Your Content More Sharable on LinkedIn
Content creation is only part of the inbound marketing equation. Another critical component that is often overlooked is content promotion. With Google's recent move to hide keyword data, we feel …
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The Smart Marketer’s Guide to Lead Nurturing
The days of the "drip" campaign are long gone. Today in marketing, context is king. Think about Netflix, Amazon, and Google. All three of these platforms are great at delivering content that is …
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How Industrial Companies in Dirty, Dusty, and Steel-Toed Industries Can Build a Hub of Helpful Content
Creating a winning B2B marketing strategy in the industrial space today requires a strong online presence. The center of your online presence is your website. It is the central hub for all of your …
Introducing DoInbound: The System for Smart Inbound Marketing Campaign Management
If you've read our blog, you already know that we geek out about inbound marketing. We love it. We're constantly creating content to help others do inbound better, and we're constantly testing out …