It's not uncommon for B2B marketers to feel a bit...lost when they are looking to develop their online marketing plan. Creating the best content targeted at the right people (decision-makers) is no …
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"How can I use social media effectively in marketing my company?" This is one of the first questions I am often faced with when first talking with the CEO of a manufacturing company. Typically the …
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Social Media at Work 2014 kicked off in high gear by Anne Deeter Gallaher! Anne welcomed guests and shared the vision of the Harrisburg Social Media Club: to fill Google with the positive news about …
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In the past, marketers made a concerted effort to improve sales by doing two things: Developing a direct line of communication with decision makers. Making it easier for them to make a …
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The best business blogs are constantly finding new ways to tweak their blog posts and ensure that they are presenting content in fresh new ways. There are hundreds of tips, guides, and tricks to …
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Traditional offline marketing can be expensive programs. If you’re going to commit financial resources to a trade show, you want to be sure that you stay engaged with the leads you generate long after …
