If you want to create good list of inbound marketing content ideas, you need to think about your reader. As a marketer, you do this by creating buyer personas. To make use of this post, it will be …
Inbound Marketing Campaign Planning Done Right: Work Smarter, Not Harder
When we talk with companies, the number one challenge they face when trying to implement inbound marketing on their own is the volume of content that needs to be created. Not just any content will do. …
Continue Reading about Inbound Marketing Campaign Planning Done Right: Work Smarter, Not Harder →
Mrs. Marketer, Why The **** Are You Pouring Dollars There?
I don't know about you, but it's always painful to watch someone throw away money when you know that they could be doing something better. This is something I see every day when I'm talking with …
Continue Reading about Mrs. Marketer, Why The **** Are You Pouring Dollars There? →
The 3 Minute Guide to Marketing Database Segmentation
Marketing database segmentation is one of the absolute best ways to improve the response rate of your digital marketing -- especially when it comes to email. It's tempting to create an email with a …
Continue Reading about The 3 Minute Guide to Marketing Database Segmentation →
Unlock Higher Close Rates With A Unified Inbound Experience
Does this ever happen to you? You call a business, talk to a friendly associate on the phone, then drive to the store and wind up interacting with somebody who acts like they'd rather do anything …
Continue Reading about Unlock Higher Close Rates With A Unified Inbound Experience →
Introducing DoInbound: The System for Smart Inbound Marketing Campaign Management
If you've read our blog, you already know that we geek out about inbound marketing. We love it. We're constantly creating content to help others do inbound better, and we're constantly testing out …